4/28/25
By Sonia Perez, FSWCF Board Member and Executive Director, San Luis Valley Small Business Development Center (SBDC)
In places like the San Luis Valley, small businesses aren’t just a piece of the economy—they are the economy. From family-run farms and innovative ag-tech startups to local bakeries and service providers, these businesses create jobs, support families, and keep our communities thriving. And yet, starting or growing a business in a rural region presents unique challenges: limited access to funding, broadband infrastructure gaps, and distance from major markets. That’s where partnerships and support networks become essential.
At the heart of our work is a belief that nobody builds alone. Our SBDC is proud to be hosted by Adams State University, whose support allows us to serve as a hub of entrepreneurial guidance and community empowerment. As a university deeply rooted in the San Luis Valley, Adams State provides us not only with space and resources, but also with a direct connection to future leaders and changemakers.
We are so fortunate to work alongside powerful partners like First Southwest Community Fund (FSWCF). Their commitment to increasing rural access to capital and technical assistance bridges a critical gap for many entrepreneurs who might otherwise be left behind. Through collaborations with chambers of commerce, local banks, municipal leaders, and regional economic development organizations, we’re not just helping people start businesses—we’re helping them build resilience, sustainability, and lasting impact.
Behind every small business is a story—often one of courage, resourcefulness, and community support. One of our clients recently shared:
“The SBDC has been an incredible resource and sounding board—especially when it comes to marketing and general support. They’ve helped me feel like I’m not doing this alone. The tools and guidance they provide have given me confidence and clarity I’ve never had before in business. Since moving here, I’ve experienced more support than ever. They’ve connected me with experienced people in the community and always seem to have a fully stocked toolbox ready to help!
I found out about the FSWCF through the SBDC. I reached out and gathered more information about the FSWCF and was impressed with how easy it seemed to attain. The folks at FSWCF reviewed my paperwork and approved my loan request within a couple of weeks.”
That’s what it’s all about. I’ve sat across the table from entrepreneurs with nothing but an idea and a lot of heart. Some had been turned down by banks. Others had never created a business plan before. And yet, with the right support, they persevered—launching businesses that now hire neighbors, serve visitors, and strengthen the fabric of our rural towns.
If you’re a small business owner: keep going. Your work matters more than you know.
If you’re a community member: support local—every purchase makes a difference.
If you’re a partner or funder: keep investing—rural entrepreneurs and our small businesses are worth it.
This National Small Business Week, let’s honor the grit, creativity, and resilience of our local businesses. Because when rural communities rise, we all make it.